5 Ways Graphic Design Movements Can Boost Your Business

Date Published 12/15/2022
Lia Vin
branding design agency writing on touchpad with color palette next, office environment

Granted, the world of graphic design and its power within the marketing and business world might not seem like the most logical fit at first glance. 

However, if you take a closer look at these fields, there are some strong correlations between them that can’t be ignored any longer. 

From how art movements affected modern graphic design to how this in turn affected the way that businesses market themselves, it becomes clear just how important movement has been throughout history—and why we can expect even more from this important field moving forward!

To understand how important design is to the world, let’s take a look at the last few years in modern business and marketing. 

In recent years, the importance of design in business and marketing has become increasingly apparent. 

This is because good design has the ability to differentiate a product or brand from its competitors and make it more appealing to potential customers. 

In a world where there is an overwhelming amount of choices and competition, good design can help a business or brand stand out and gain a competitive edge.

Good design can also improve the user experience, which is crucial in today's digital world. 

With the rise of e-commerce and the increasing use of mobile devices, people expect a seamless and intuitive experience when interacting with a website or app. 

If a website or app is difficult to use or poorly designed, people are likely to abandon it in favor of a competitor's offering. 

Good design can help keep users engaged and coming back for more.


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What is The Graphic Design Movement?

The American International Style was very different from its European counterpart and is often referred to as functionalism. 

It's heavily influenced by Bauhaus thinking and emphasizes clean lines, sans-serif typography, ample white space and minimal ornamentation. 

By cleaning up their designs, designers were making it easier for readers to absorb content without distraction. 

Helvetica font is often credited as one of (if not) THE most influential typefaces in graphic design history. 

You can learn more about how it came about and why it's so ubiquitous here. 

This graphic style has become incredibly important to marketing strategy since many people today read articles over skimming them.

These design movements affect marketing strategies and how we perceive trends. 

When you visit a website, you have roughly 6 seconds to capture your potential customer's attention. 

This is an incredibly short amount of time, so visual appeal is key. 

That's why it's so important to design a site that aligns with modern trends and thinking when it comes to content layout and presentation. 

The elements you choose in your graphic designs should be completely relevant and helpful to what you're trying to convey. 

You can also use line-work on things like logos or illustrations that are colorful and blend well with your background/font color for maximum readability for those precious few seconds before someone moves on! 

It all helps contribute to the good graphic design movement, which ultimately helps your brand grow larger through social media and search engine optimization!

Why Do Businesses Need to Utilize Design Movement in Their Branding?

A strong brand strategy is essential for any business, as it helps to establish a unique identity and position in the market. 

A well-defined brand strategy allows a business to differentiate itself from its competitors and build a loyal customer base. 

It also helps to create a cohesive and consistent experience for customers across all touchpoints, from advertising and packaging to the product or service itself. 

By communicating the unique value and benefits of a product or service, a brand strategy can help to attract new customers and retain existing ones. 

In today's highly competitive business environment, a strong brand strategy is crucial for driving growth and success.


Design movements can be a useful tool for businesses to incorporate into their branding efforts. 

This is because design movements reflect the cultural and societal trends of a given time period and can help a business to align its branding with these trends. 

For example, if a business is looking to position itself as modern and forward-thinking, incorporating elements of the Bauhaus design movement into its branding could be effective. 

This design movement, which originated in the early 20th century, emphasized functionality, simplicity, and clean lines, and can help to create a branding that is sleek and contemporary. 

By using design movements in their branding, businesses can help to connect with their target audience and convey a desired image and message.

How Can You Use Design Movements to Your Advantage?

One way to use design movements to your advantage is to incorporate elements of a specific design movement into your branding and marketing efforts. 

By aligning your branding with a design movement that is reflective of the cultural and societal trends of a given time period, you can help to position your business as modern and relevant. 

This can be especially effective if your target audience is receptive to the values and aesthetic of the design movement you are incorporating.

Another way to use design movements to your advantage is to stay up-to-date on current and emerging design movements and trends. 

This can help you to anticipate changes in consumer preferences and stay ahead of the curve in terms of branding and marketing. 

By staying attuned to design movements, you can help to ensure that your branding and marketing efforts remain fresh and effective.


Here are 5 ways to use graphic design movements to boost your business

1.         Help to differentiate your business from competitors.

2.       Provide guiding principles for branding and marketing efforts.

3.       Encourage creativity and innovation.

4.       Foster a sense of social and cultural awareness.

5.       Enhance the user experience for customers.

What Are Other Ways Graphic Design Movement Inspires Good Business Practices?

Graphic design movements can inspire good business practices in a number of ways. 

For example, many design movements emphasize simplicity, functionality, and accessibility, which can be useful guiding principles for businesses to follow. 

By incorporating these principles into their branding and marketing efforts, businesses can create a user-friendly and intuitive experience for their customers.

Design movements can also inspire businesses to think creatively and innovatively. 

Many design movements, such as the Bauhaus movement, were born out of a desire to challenge the status quo and create new and exciting ways of expressing ideas. 

By adopting this mindset, businesses can come up with unique and original solutions to problems, which can help to differentiate them from their competitors.

In addition, design movements can inspire businesses to think about the broader social and cultural context in which they operate. 

Many design movements have a strong social and political component, and by considering these aspects, businesses can create branding and marketing that is relevant and resonates with their target audience.


So if you are looking for a better result on your next marketing campaign? 

Why not consult with a professional agency who can provide expert guidance and advice? 

With their industry knowledge and experience, these experts can help you to develop a marketing campaign that is effective and successful. 

By working with professionals, you can ensure that your campaign is well-planned and executed, and that it achieves the desired results. So why not take the first step and consult with professionals today? 

You'll be glad you did!

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Overall, graphic design movements can inspire good business practices by providing guiding principles, encouraging creativity and innovation, and fostering a sense of social and cultural awareness. 

By using design movements to your advantage you can connect with your target audience, differentiate your business from competitors, and position your business as modern and relevant.

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