What Is Brand Identity?

A brand identity is how consumers recognize who you are and what you stand for as a business. 

A recognized brand creates trust and loyalty among customers, but more importantly, it creates market differentiation. 

Understanding your brand’s purpose and how to build your image around that will help you distinguish yourself from competitors. 

It helps companies form an emotional connection with consumers while it gives companies structure and personality traits to identify with their customers. 

In fact, 76% of Americans claim that they know when they are experiencing a branded interaction or not, according to Forbes. This statistic tells us that brands influence people's behaviors in large ways because brands have become so integrated into our everyday lives. 

It also shows us that branding matters today more than ever before.

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What Makes a Brand Voice Recognizable?

There are no hard and fast rules, but each company's voice needs to resonate with their target market.

There are many factors that go into making your brand memorable, but here are a few key points to remember when developing your messaging strategy:

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1. Use a consistent tone across all platforms - Whether it's on social media or on your website, make sure the brand has a tone and style, so people know exactly what to expect from you.

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2. Be personable - People like talking to other people; make them feel like they know you just as well as you know them by having an engaging and personal style of communication that doesn't feel robotic or forced.

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3. Don't be afraid of humor - Humor is one of the best ways to make someone feel at ease around you; if you can make someone laugh then they're much more likely to want to stick around and keep talking with you than if you were being overly serious all the time!

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When it comes to business, having a recognizable brand voice is important because it helps build trust with your customers. 

When people know what to expect from your company based on previous experiences, they feel more comfortable doing business with you again in the future.

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How Can a Design Agency Help with Brand Identity?

Brand identity reflects everything about your business: it’s who you are, what you stand for, how you present yourself and more. 

Good design is an essential part of building an effective brand identity, from corporate logo and website design to print collateral and product packaging. 

In fact, good design can have a big impact on sales; think of Apple products—do they need any introduction? 

Every time consumers interact with your brand (whether it's online or in person), they are forming opinions based on the experience your business is giving. 

Every little detail counts when it comes to creating an engaging experience that builds customer loyalty, so you want everything to be as polished as possible. 

To help establish and build your business' visual brand identity, we offer brand identity services tailored to fit your specific needs here.

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How Brand Voice Is Created

Any designer will tell you that, though design is important, it’s not everything. 

Most companies have distinct voices and philosophies—maybe they use rhyming language in their taglines, or they heavily rely on multimedia advertising. 

It’s up to you to flesh out your company philosophy and make sure it comes through in your advertising and social media channels.

Here are samples of brand voices to get you inspired:

· Excitement | lively, imaginative, youthful, exciting, trendy

· Competence | reliable, wise, confident, successful, hard-working

· Ruggedness | tough, unconventional, adventurous, bold, independent

· Sincerity | honest, wholesome, gentle, caring, friendly

· Sophistication | elegant, charismatic, sensual, upper-class

Nail down what makes your business unique and try not to stray from it—that can be hard for growing companies, but when you stray, you should know why you're doing so. 

That's where a design agency comes in: They can help give your company an identity that's appealing, memorable, fabulous! basically everything that works together as one package deal.

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The Final Touches

A company’s branding is, at its heart, about consistency—consistency in mission and messaging. 

In order for your customers to recognize your brand and understand your value proposition in short order, you’ll need strong branding across all forms of communication: from television ads to social media interactions. 

A strong voice and consistent message allow customers to identify with your business. If customers can connect with what you have to offer, they’re more likely to stay loyal fans of your brand. 

And since consumers make decisions based on emotion before rational (do they like you?), it’s important that they like you! That leads us back to our final point...

Creating an identity for your business! It’s all about identifying what makes your business unique. From there, you can articulate why people should care about your brand, not just your product or service.

To build customer loyalty and recognition, it’s important that you stay true to yourself in everything you do—from how you answer phone calls (or respond to tweets) all the way through to how branding elements appear on packaging and displays at trade shows. 

Be sure that every customer interaction reflects who you are as a company, whether they’re interacting with one of your sales representatives in person or interacting with your online presence. 

Each of these interactions should feel like part of a greater whole – they are parts of one big conversation!

Conclusion

A brand identity plays an important role in your success as a company, which is why it’s so important to ensure that it has the same tone and style that your customers have come to expect from you. 

While it may seem like you are simply choosing a logo, colors, and fonts when creating your brand identity, there are actually many factors that go into this process to ensure that your brand will be recognizable to both customers and the public at large.

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