Why You Should Update Your Website Constantly

If you’re serious about achieving success in search engine optimization (SEO), it’s important to keep your website updated on a regular basis.

Otherwise, you could be losing out on valuable ranking points and search engine visibility with every day that passes without an update to your site content, links, etc.

76% of users say they will not return to a website if they do not find what they are looking for the first time.

With search engines like Google playing such an important role in how many people get to your website, it’s crucial that you update your website monthly so that you can keep up with ranking and search engine optimization as well as offer users what they want.

If you are not sure how to handle SEO check out this article 5 Things You Need to Know Before Hiring an SEO Specialist

What Makes Up an Effective Website Update?

When you set out to update your website, it’s important to take several things into consideration.

Do a quick audit of your last few website updates and see what changes have done well—and what hasn’t. If something is losing its effectiveness over time, try swapping it out for a new version or idea.

Consider including multiple types of media in your site updates; images, video and content all work together to boost your search engine optimization (SEO). It also helps ensure that visitors are getting as much value from your site as possible—and coming back for more.

Be wary of duplicate content! Remember that all website content should be unique. Using copy-and-paste for multiple pages will end up hurting your SEO, not helping it. Do some research on any popular keywords you want to rank for, and use those terms in your title tag, URL, meta description and body text—but don’t overdo it.

Learn how to increase your website traffic with Google Analytics

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How Often Should You Be Updating?

Google ranks sites higher if they’re more frequently updated, so it’s crucial to maintain a monthly update schedule.

However, if you want to rank in search engines, consider updating your site more than once a month.

A good rule of thumb is that your site should be updated as regularly as possible and no less than once a month. For example, blogs or websites with lots of breaking news can benefit from being updated daily. Sites that have very little new content (perhaps just a few pages) can get away with updating every two weeks or so.

On top of satisfying Google’s desire for fresh content, regular updates help reinforce visitors’ perceptions that your website is active and current.

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Practical Ways to Keep Your Website Rank High

If you want to be ranked highly on Google, one way is to update your website at least once a month.

To ensure that you have fresh content, use an editorial calendar. An editorial calendar helps keep your posts consistent and spaced out over time.

Additionally, if you’re posting something behind schedule or with less frequency than planned for by your editorial calendar, just roll it into next month’s posts so that it will still appear fresh (in other words: don’t break your schedule).

Finally, if possible, try adding videos to your website as a future post idea. Videos are more attractive and valuable from an SEO standpoint than articles.

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What Happens if I Never Update My Website?

Google doesn’t need to see your website as often if it is actively being updated.

It uses a site’s last-modified date as one signal in determining rankings, so keeping your content fresh will help with search engine optimization (SEO).

In general, Google’s algorithms rely on fresh content because updating a website monthly means it is more likely that you are making new and relevant information available to searchers.

Additionally, having lots of different types of text shows your audience that there is a lot of valuable information here, which will make them more likely to link back to you when they have something interesting to say about what they found on your website.

Keeping your information current helps give people incentive to share links and boost traffic.

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Conclusion

If you want your website to stay at the top of search results, make sure you’re regularly updating your site with new content.

General rule is to keep updating your site every two weeks. Even better to keep your site updated as regularly as possible and no less than once a month.

However, sites that have very little new content (perhaps just a few pages) can get away with updating every month or so.

To satisfying Google’s desire for fresh content, regular updates help reinforce visitors’ perceptions that your website is active and current.

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