‍Realistic Assessment

First, to analyze website traffic make sure you actually have enough data that you can analyze.

If your company is just starting out, Google Analytics isn’t a bad tool for starters.

It’s free and provides a lot of insights into which keywords your target audience is searching for and how those terms drive traffic toward your website.

You might discover that potential customers are using Google or other search engines like Yahoo! or Bing differently than you'd expect – don’t make any big changes until you have time to evaluate these findings over an extended period of time.

Make it part of your daily routine and give yourself time to consider all possible impacts before implementing strategies to increase website traffic via Google Analytics.

General rule is to have your website running for at least 30 days before seeing realistic data.

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Download your SEO checklist for 2022 here

Keyword Research

SEO keywords for google analytics can seem like a bit of a black art.

You start off trying to find relevant keywords, but too often that’s as far as you get.

It turns out that how people search for things is not always intuitive. Users don’t think like marketers.

And there’s more: some search engines have almost 500 different words they use for shoes, while others only have one or two!

What are you supposed to do when you want both?

Fortunately, there are tools that can help ... Google Analytics has its own system for reporting on keyword data and it gets pretty detailed in what it displays.

For example, you can view the most search typed keyword, keyword that drives high traffic to your website, and keywords that actually increase conversion.

You can also track keywords in Google Analytics; if someone searches to buy cheap shoes, you'll be able to see what keyword led them to your site, if they came directly or via a search engine link and many other useful metrics.

If it's worth paying attention to what people say about your brand online, it’s worth paying attention to your own data.

And one way you can do that is using Google Analytics' custom reports, which let you measure specific subsets of people visiting your website.

Web Design & Usability

Google analysis is an ongoing process. Just as you test different ads, landing pages, and offers, it’s a good idea to analyze your website content for SEO keywords and usability.

This will allow you to see which content is performing well and which is underperforming.

For example, if you have a product that is performing much better than other products on your site, but also contains many more Google-targeted terms (such as product name + reviews), then perhaps you should be adding a link or two at the bottom of that product’s main page in order to boost your SEO rankings even further.

It may sound basic, but by analyzing your website on a regular basis and making adjustments based on what you find – rather than waiting until something happens – you can drastically increase traffic to your website.

Check out the 5 Important rules to Keep Your Website Updated

Google Analytics Setup

Once you've created your website, you can quickly see where your traffic is coming from and how visitors interact with your content.

By default, Google Analytics tracks basic traffic statistics, such as: Visits, Visitors Pages, Visit Duration, Pageviews, Bounce Rate (the rate at which visitors leave a page without clicking through or scrolling).

But there's much more than that—Google Analytics has tons of features that give SEO professionals valuable insight into user behavior on their site.

For example, you can see where users are coming from by device type (desktop, tablet or mobile), location and language preference. 

Measuring Tools

One great way to use google analytics is to create an Event!

What are events in Google Analytics? 

Events in Google Analytics are user interactions on your website that cannot be tracked as page views within a session. Source

By creating an event you can start tracking interaction on your landing page, schema, or even Ads from a third platform.

‍Conclusion

Google analytics is a great tool for your business, it will provide you with great insights into your users and how they find you.

Hiring someone to do it for you is a great idea! But you must educate yourself first into this amazing tool. It takes less than a minute to register and you’ll see results within 24hrs. However, it is best to wait 30 days to see accumulative data and start measuring the traffic you get to start analyzing it.

To get FREE help with your SEO click here.

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