But first What Is a Color Palette?

A color palette is a set of colors selected from within a range. These colors can be used to build harmony and convey your brand’s personality throughout your entire website. 

There are no hard-and-fast rules when it comes to what makes a good color palette, but there are some guidelines you can follow to ensure that you have consistency across your website design.

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Complementary colors

To create a complementary color scheme, one need only select one color from the color wheel and then select the color directly opposite it. 

It doesn’t have to be a hue though it can be a tint or tone. This color palette method is totally contrasting which means it creates a high point focus on the logo or on background.

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Monochrome colors

Is the use of one color with many variations. The viewer's eye will brush them smoothly and softly because there is no real contrast going on, so it's very relaxing and appealing to the eye. 

But this means that the design is not going to pop up, so it's not exactly attention grabbing. That should suggest that you shouldn’t use this color scheme for designs that warrant urgent attention like signs or warning.

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Analogous colors

This color method is created by choosing one color on the color wheel and then choosing a color either side of it on the color wheel. 

This color scheme usually uses three colors but it's possible to have five colors too. By choosing two more either side of the first selection will create a simple and elegant contrast. 

This color scheme is good for digital art, softer designs, and specific logos.

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Triadic colors

This color palette is based on a triangle shape on the color wheel, based on three colors evenly spaced on the wheel. This color scheme should be used very wisely because they are very contrasting, and the design can be overly powering to the eyes. 

For this method we suggest experimenting with tents and shades to reduce the high contrast.

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Split complementary colors

To create this palette choose one color on the color wheel and move directly opposite but take two colors on either side of the wheel. 

This color scheme is quite obscure and is very difficult to get a good balance in terms of color for your design. But with tents and shades it can be balanced and produce an exquisite color palette.

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Color personality

While also creating a unique identity. Ultimately, in order to use color effectively in your web design, you have to understand that each color has its own personality; it evokes different emotions and memories depending on its context and how it’s used.

These emotions are built into our human nature and also the societies that we live in. each color has an instinctive psychological response some are:

Green = happiness & peace

Pink = relaxation & tranquility

White = security and purity

Red = danger, sensuality, and energy

Blue = safety, trust, and calming

Yellow = optimism, cheerfulness, and free

Purple = prestige, calming, sensitivity

Orange = vitality, energy, action, and warmth

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Always be aware of the color you chose and what it is saying to the viewer on a conscious and subconscious level. 

Because color is perceived to have personality traits because it has mood associations. Color also carries cultural associations that can affect how your business or website is perceived as well. 

For example, think about red. In western cultures red is associated with warmth and passion, whereas in eastern cultures red brings good luck and prosperity. 

In some cultures, yellow is symbolic of mourning or sadness while in others it symbolizes wisdom and intelligence. 

Black can bring sophistication or mystery while white brings peace, order, and cleanliness. 

Consider your culture when choosing a color palette that reflects your brand personality. Learn how to create a recognizable brand in 3 steps

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Color harmony

Color harmony is vastly important within graphic design. The use of color needs to both be relevant to the design’s message, as well as being visually appealing. 

It’s a good idea to choose a color palette that you are comfortable with, and that includes colors you like. Your design should reflect your personality, so choosing colors that you feel represent who you are is important. 

If you aren’t sure where to start, take inspiration from some of your favorite artists or designs. 

Designing is subjective, so don’t be afraid to mix and match different styles or use colors in nontraditional ways. For example, many businesses tend to shy away from bright and bold colors – but why not embrace these colors as part of your brand?

It is your website to decide what a harmonious arrangement of color you want.

Here are some resources for website design and color inspiration

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https://www.flowing.page/

https://muz.li/

https://ecomm.design/

https://land-book.com/

and here are resources for auto color generating sites

http://khroma.co/

https://icolorpalette.com/

https://flatuicolors.com/

https://coolors.co/

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Conclusion

The colors you choose for your website have more than just aesthetic value – they have an important role in defining the personality of your brand and conveying the message you want to communicate to your audience. 

Using the right color palette can entice potential customers and choosing an off-brand one can make them feel like you’re not taking your business seriously. 

It is your website to decide what a harmonious arrangement of color you want.

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