NUO Turmeric tea brand logo design packagingNUO Turmeric tea brand tea leaf and tea pot with ceramic cup design packaging

NUO is a Turmeric Tea brand that offers premium quality tea imported from across the world. This magical golden beverage will brighten your day and provides you with a good balance of antioxidants, anti-inflammatory, vitamins and minerals. NUO aims to improve people's health one cup of tea at a time, spreading awareness about the health benefits of Turmeric tea.

NUO Turmeric tea brand tin can re-design packaging strategy
NUO Turmeric tea brand logo, business set official papers design packaging
NUO Turmeric tea brand email marketing and rebranding

NUO had 4 main challenges with their brand representation:

1. Find a reliable year-round creative agency to meet the demand for marketing materials, and avoid the risk of brand damage inherent in the continuous cycle of hiring and training staff graphic designers. 

2. Rebrand the company’s visuals and redesign the packaging to lure customer’s eyes. 

3. Lower the Customer Acquisition Cost (CAC), scale online sales, and increase conversion rate. 

4. Increase email marketing open rate and present NUO’s voice clearly.

Color Palette

NUO Turmeric tea brand logo , color palette design packaging

Typeface

NUO Turmeric tea brand logo , typeface design packaging

Our mission as an agency

We provided NUO with a full rebranding, and repackaging. Our mission as an agency was to recreate a bold logotype, effective packaging, and variety of fresh colors to reflect the nature and patterns of this heartwarming beverage!

With Lia Vin Creative Design Agency, NUO was able to reach out to 5,963 new potential customers in less than 2 months. Lia Vin Agency helped NUO create a solid email marketing design, and a bold voice to reach their customers.

Our mission as an agency

We provided NUO with a full rebranding, and repackaging. Our mission as an agency was to recreate a bold logotype, effective packaging, and variety of fresh colors to reflect the nature and patterns of this heartwarming beverage!

With Lia Vin Creative Design Agency, NUO was able to reach out to 5,963 new potential customers in less than 2 months. Lia Vin Agency helped NUO create a solid email marketing design, and a bold voice to reach their customers.

The Results

● Average email open rate of 42%

● Increase customer return rate by 37.8%

● And an increase of 3% conversion rate.

NUO’s new packaging was loved by their customers’, returning rate was higher to purchase the new packaging as a gift set. Furthermore, NUO’s new packaging saw a positive response for being environmentally friendly. Customers would bring back their tin can to refill it for a 10% discount.  

Email marketing has changed NUO visibility! NUO’s customers became more interested in seeing what NUO is offering and became more engaged with the brand. NUO’s website visits increased, and so did online sales.

NUO Turmeric tea brand logo, business card design packaging NUO Turmeric tea brand logo, business card design packaging

Learn More About NUO Case Study

NUO case study main image with product tea

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